LocalBridge

Research template - 3 to 8 tabs

Competitor teardown prompt template

A teardown that lists what competitors do is research. A teardown that names the position nobody is taking is useful. This template asks for the second.

The prompt

These are competitor pages. Tear them down on positioning, not features.

For each competitor:
- Promise: the single claim above the fold, quoted.
- Who it is for: who the copy is speaking to, and how you can tell.
- Proof: what they offer as evidence (numbers, logos, demos, nothing).
- Price posture: cheap, premium, or hidden, and how they signal it.

Then:
- Where every one of them is saying the same thing. Quote the shared language.
- What none of them claims, that a buyer would plausibly care about.
- The two positions that are genuinely open, with the risk of each.

Rules:
- Quote their words. Do not paraphrase marketing copy into your own.
- Judge only what is on the pages. No guessing at strategy or funding.
- If a page is vague about who it is for, say so. That is the finding.

My product: [ONE SENTENCE]

Why this prompt is written this way

Asking for the shared language is what exposes category convergence. When five pages all say the same three words, those words have stopped selling anything.

Separating promise from proof catches the common case of a strong claim with no evidence behind it, which is exactly the gap a smaller competitor can attack.

Restricting the analysis to what is on the pages keeps the output checkable. Speculation about a competitor's strategy reads well and cannot be verified.

Getting more out of it

  • Include pricing and docs pages, not just homepages. Positioning leaks where the marketing team is not looking.
  • Add your own page to the set. Seeing your promise in the same table is uncomfortable and useful.
  • Re-run quarterly with the same tab set. The change over time is the real signal.
  • Push back on the open positions it suggests. Some are open because they do not work.

Works best with

3 to 8 tabs open at once. Send them together rather than one at a time, so the assistant can compare them instead of forgetting the first by the time it reads the last. Sending tabs to Claude explains the options.

Common questions

How many competitors should I include?
Three to six. Fewer and the shared-language analysis has nothing to work with; more and the earliest pages lose detail as the context fills.
Can it tell me their pricing strategy?
Only what the pages state. The template deliberately blocks guessing, because an invented rationale is indistinguishable from a real one once it is written down.
Does this work for a non-software product?
Yes. Promise, audience, proof and price posture are generic to any category. Only the pages you send change.

Other templates

Stop pasting tabs one by one

LocalBridge sends the pages you have open into Claude or ChatGPT in one click, so this template gets the sources it needs.

See how it works